Blair and Clinton Roberts professionally addressed as DNA in Nigeria music industry are vocalists and songwriters, who were expected to dominate the industry consistently as no one was counted as close competitor due to their creativity in music after the duo participated in Glo X-Factor.
Be that as it may, at the present time they are by all accounts having an alternate turn as fans are labeling them as underrated artistes.
This issue is a bewildering one, as their style of music isn’t more in in vogue leaving them a bit far behind in the present Nigerian entertainment industry.
Subsequent to being signed on February 28, 2017 alongside two others Ladipoe and Johnny Drille, they chose to release more songs after their first single titled “HOW CAN?”
They proceeded to release more singles, for example, Ifesinachu, Star and so forth.
But, it appears the team demonstrations are no more prevailing because of the responses of their fans in their most recent jam. This however have led us to point out the possible reasons why the duo might be receiving such treatment from their fans.
The outlined below are possible reasons why they are being tagged underrated in the present Nigeria industry;
1. Rema Signing
In 2019 Don Jazzy the CEO of Mavin Records formally signed another act, Rema. However,it appears Rema has out of nowhere surpassed them with his enthusiastic vibes.
Due to the fact that Rema got about 10 million supporters in about six months of joining Mavin Records. In his short stay have got some awards to his name such the Headies 2019 Next Rated Artist.
As the saying goes in business, “You Should Never Hold On To What Is Not Making You Profit.” All these made Don Jazzy pay more attention to Rema than the duo DNA.
2. Police Arrest
In 2019 , the duo DNA got arrested by the Nigerian Police Force for having a colossal measure of cash in assets which they couldn’t represent or account for.
Generally, if you’re caught with that which you couldn’t account for, it sometimes considered to have been gotten illegally.
All these made their fans to redirect their thoughtfulness regarding others artistes in the name and incorporated Rema, Johnny Drille, Korede Bello, Dr Sid, D’Prince and Crayon.
3. Taking A Break
In Nigerian music industry generally, it takes more than creativity and talent to come back still retain your relevancy after going on break. This is caused by up and coming artistes breaking into limelight everyday by day stealing attention which was given to you.
Nigerian are known to be the ones who follow trends, just like it is in most part of the world, so taking a break could do you more harm than good in the Nigerian music industry.
DNA after the police saga sojourned in order to avoid online/offline bully and others in order to make the saga die down.
Unfortunately, since the Nigerian music industry are known for transferring attention to the new faces, the twins Duo DNA lost it and it was shown in their latest songs.
4. Fans Reactions
After Rema’s Next Rated Awards triumph, the reactions the duo DNA got from their fans were sort of a bully which they didn’t find being easy to deal with.
This in turn contributed to them going for break and giving the scene sometimes before making a come back and shine again.
The fans are always there to attack them saying their style of music is outdated and no more trendy again.
5. Don Jazzy / Kind Of Record Deal
We don’t know the kind of deal Don Jazzy gave the twins duo but if we are to say anything about this, it must have been that deals the duo were given were below what was given to Reekado Banks or Rema.
We can’t deny the fact that Mavin Records Don Jazzy even after any incident been supporting the duo with all he’s capable of or maybe written in the deal.
This might have well been the reason why the duo are lagging behind.
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